從創新生態系統之觀點探討資訊通路代理商經營策略-以S公司為例

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題名:	從創新生態系統之觀點探討資訊通路代理商經營策略-以S公司為例
作者:	劉正華
貢獻者:	企業實務管理數位碩士在職專班
關鍵詞:	資訊通路商經營策略系統思考創新生態系統 IT Distributors Business Strategy Systems Thinking Innovation Ecosystem
日期:	2020
上傳時間:	2020-08-04 10:17:30 (UTC+8)
摘要:	資訊系統整合產業，係指提供企業資訊系統整合服務之加值型資訊產品代理或經銷等通路廠商所組成，主要業務是針對企業客戶對於資通訊系統功能的需求，將各式資訊系統軟、硬體產品進行必要的系統整合規劃、配置、安裝與測試等整合服務。台灣地區資訊系統整合產業的發展，與上游產品供應商、下游加值型經銷商以及資訊通路代理商有著密不可分的關係。面對著產業快速變化，創新生態系統與數位轉型的議題持續受到重視，資訊通路代理商在經營策略上需要透過不同的觀點與新的思維來探討。本研究以資訊系統整合產業鏈中之資訊通路代理商為研究對象，運用創新生態系統之觀點，以價值網參與者為參考原型，探討資訊通路代理商與其生態系統中，包含產品的供應商或原廠、產品的通路代理商、產品的加值經銷商或系統整合商等生態成員，這些生態系統中相關行動者在科技創新與商業模式、市場間的相互作用；並運用創新生態系統的觀點探討經營策略、強化和服務創新等不同面向間的互動與連結，彙整案例以及與案例有商業互動的企業資訊蒐集，並透過專家訪談來說明生態系統中每個參與者與核心成員的經營策略與背後所產生的循環與回饋，以系統思考方式說明促進科技創新、商業模式、市場間相互聯結所產生的各種正向循環，在創新生態系統的觀點下，解剖其經營策略，進而提升科技創新產業的競爭力，以代理超過數十種資訊軟硬體產品的通路代理商S公司為案例，透過訪談設計訪談案例中之經營主管與專業經理人，以系統思考分析方法對案例資料進行分析，研究結果顯示在創新生態系統的觀點下，個案從三個不同策略的因果環路圖中，在商業模式創新、技術創新、市場在創新生態系統上具有緊密連結的關係，並在個別不同的驅動因素下，皆產生了提升產業價值的正向循環。 The IT distribution channel industry has played a key role in Taiwan’s IT industry. In particular, the construction of IT infrastructure must rely on the continuous industrial interactions from suppliers, agents to value-added distributors, which has a great influence on Taiwan and its enterprises. From the perspective of innovation ecosystems, the systems thinking is adopted in this study to explore the IT distributors and their ecosystem, including product manufacturers, channel distributions, value-added distributions, and competitive-cooperative companies. Based on the business strategies in the case analysis, the interaction and connection of relevant actors in the ecosystem in the dimensions of technological innovation, business models, and market are investigated in order to promote the possibility of various positive cycles arising from the connection of technological innovation, business models, and market, and further enhance the competitiveness of the technological innovation industry through the integrity of the innovation ecosystem. The case presented in this study, Company S, is an IT distributor in Taiwan. Its business strategies for the past few years are analyzed. Then, through expert inter-views and data analysis, the interacting manufacturers at three different levels in the ecosystem are analyzed, including the value-added distributors interacting in the creation of new business models, the product suppliers interacting in the change of product distribution attributes, and the competitive and cooperative companies interacting in the technological cooperation to promote business mergers. Next, the causal loop diagram of the innovation ecosystem from the three business strategies is drawn, which shows that technological innovation, business model, and market are closely connected. The case analysis of this study shows that a more advantageous corporate strategy can be evolved from the innovation ecosystem development strategy, which verifies the empirical and theoretical research significance of this study. The purpose of this research is to explore the interaction between information distributors in technological innovation, business models, and markets; and to use the perspective of the innovation ecosystem to explore the interaction and connection between different aspects of corporate strategies, strengthening and service innovation, so as to play a comprehensive role Efficiency, promote the possibility of various positive cycles generated by the interconnection of scientific and technological innovation, business models, and markets, and improve the competitiveness of the scientific and technological innovation industry through the integrity of the innovation ecosystem.
顯示於類別:	[企業實務管理數位碩士在職專班] 博碩士論文

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