環保葬認知及知覺價值對使用意願之 研究-以臺北市環保葬服務為例

文化大學機構典藏 CCUR > 商學院 > 企業實務管理數位碩士在職專班 > 博碩士論文 > Item 987654321/48195

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題名:	環保葬認知及知覺價值對使用意願之研究-以臺北市環保葬服務為例 Research on Environmental Funeral Cognition and Perceived Value and Willingness to Use-Take the Environmental Funeral Service in Taipei as an Example
作者:	李翊民
貢獻者:	企業實務管理數位碩士在職專班
關鍵詞:	環保葬自然葬認知葬禮知覺價值 environmental funeral natural burial cognition funeral perceived value
日期:	2020
上傳時間:	2020-08-04 10:09:27 (UTC+8)
摘要:	傳統的喪葬禮儀中，墓地土葬與寄存納骨設施都需長時間存放，使得喪葬用地逐漸飽和，為紓解土地資源的不足、推廣火化後使用環保葬禮，可簡化葬禮儀程，節約喪葬費用，並紓解喪葬用地之急迫。本研究將依不同的個人背景變項在對於環保葬禮的認知是否影響葬禮的知覺價值，而相關知覺價值是否影響選擇使用環保葬禮的意願，及民眾對環保葬禮的認知是否影響選擇使用環保葬禮的意願，最後再就研究結果提出相關建議。因政府機關推廣環保葬政策措施可增加民眾對於環保葬的認知，且改變葬禮的知覺價值進而增加選擇使用環保葬禮之意願？本研究採用問卷調查法作為研究方法。蒐集相關文獻的探討，再加以修訂發展成問卷。透過網路進行問卷發放及填答，本研究回收有效問卷計 385 份。經由量化研究分析結果得知：不同的性別、年齡、教育程度、環保葬認知、知覺價值、使用環保葬意願皆呈現顯著正向影響，不同的環保葬認知、知覺價值有顯著正向影響，其中又以環保葬認知對使用環保葬意願的關聯性較高且呈現顯著影響。在環境保護與資源永續發展的前提下，政府對於環保葬措施提供相關補助或奬勵，也應積極推動環保葬認知，才能讓民眾認同其價值對環境資源的重要性。 In traditional funeral ceremonies, the long-term storage of land burial and the storage of the ossuary has gradually led to the saturation of burial land area. The government promotes the use of environmentally friendly funerals after the cremation, which can simplify the funeral process, save funeral costs, and relieve the load on burial land area. This study focused on various personal background variables in whether the awareness of environmental funerals affects the perceived value of funerals, and whether the re-lated perception value affects the willingness to choose environmental funerals, and whether the public perception of Environmental Funeral would affect the options of Environmental Funerals. Because the government promotes Environmental Funeral measures, it can en-hance public awareness of Environmental Funeral, hence will it make people change their perceptions and their willingness to opt for Environmental Funeral? Through rel-evant literature review, a survey was selected as a research tool, and then revised and developed into a questionnaire for Taipei City residents, with 385 valid questionnaires collected in this study. SPSS statistical software was used as a tool for research data analysis, and appropriate statistical analysis methods were used to verify based on the purpose of the research and the attributes of each research variable. According to the results of quantitative research and analysis, it is known that different genders, ages, education levels, monthly incomes, and various religious beliefs have a significant positive impact on the willingness to choose to use environmentally friendly funerals.
顯示於類別:	[企業實務管理數位碩士在職專班] 博碩士論文

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