讀者對報紙廣告之態度、閱報習慣與報紙廣告內容改進之研究--以文化及淡江大學傳播學院大二至大四學生為例

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/47663

Title:	讀者對報紙廣告之態度、閱報習慣與報紙廣告內容改進之研究--以文化及淡江大學傳播學院大二至大四學生為例
Authors:	李幸芳
Contributors:	印傳系
Keywords:	報紙廣告閱報習慣
Date:	2001
Issue Date:	2020-06-17 14:10:27 (UTC+8)
Relation:	華岡印刷傳播學報 32(印刷傳播管理) 民90 頁119-128
Appears in Collections:	[Department of Information Communications & Graduate Institute of Information Communications ] Hwa Kang Graphic Communications Journal

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