飯店應用智慧機械人程度、知覺價值與再購意願之關係研究

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題名:	飯店應用智慧機械人程度、知覺價值與再購意願之關係研究 The Study of Relationship Among the Degree of Robot Adoption, Per-ceived Values and Repurchase Intention for Hotels Industry
作者:	黃祺証
貢獻者:	觀光事業學系觀光休閒事業碩士在職專班
關鍵詞:	智慧機械人程度再購意圖知覺價值服務品質知覺犧牲
日期:	2019
上傳時間:	2019-09-18 14:49:23 (UTC+8)
摘要:	本研究探究未來飯店的模樣，將會全面滿足人類的夢想和需求，隨著智慧型飯店客房問世，結合各項科技、科學、能源和娛樂的趨勢，將大幅改變旅客的飯店體驗(張偉雄、林子堯與吳炳南，2016)，其中的智慧機械人導入，勢必擁有最為關鍵的地位。Hsu, Chang and Chuang (2015) 亦指出消費者對某產品的知覺價值愈高，購買該產品的機率就愈高，即為購買意願是構成消費者願意購買某產品之可能性。本研究在探討飯店使用智慧機器人的各項措施，是否可以達到顧客知覺價值的提升，亦可讓重新消費的意願更高。本研究將服務品質與知覺犧牲此二者為控制變數納入討論研究飯店應用智慧機械人程度、知覺價值與再購意願之關聯性。本研究採便利抽樣進行問卷調查，對象為二個月內有就住宿過新加坡的公園大道羅切斯特飯店(Park Avenue Rochester Hotel)與台灣的鵲絲旅店(Chase Walker Hotel)之住宿旅客，由於這兩家飯店皆是使用智慧機械人的先驅者，故選之為研究取樣地點。共發放300份問卷，有效樣本為280份。 This study explores the future of the hotel which will fully meet the human dreams and needs. With the advent of smart hotel rooms, the combination of technology, science, energy and entertainment trends will dramatically change the hotel experience of visitors (Zhang Wei-xiong, Lin Zikai and Wu Bingnan, 2016), the introduction of smart robotics technology is bound to have the most critical position. Hsu et al. (2015) also pointed out that the higher the consumer's perceived value of a product, the higher the chance of pur-chasing the product, that is, the willingness to purchase constitutes the possibility that the consumer is willing to purchase a product. This study will explore whether the various measures of using smart robot technology in hotels can achieve the improvement of cus-tomer perceived value and the willingness to re-consume higher. In this study, the quality of service and perception are sacrificed as control variables to discuss the relationship between the degree of technology and the value of perception and the willingness to re-purchase. This study used a convenient sample survey for the accommodation of the Park Avenue Rochester Hotel and the Chase Walker Hotel in Taiwan for two months. The ho-tel is a pioneer in the use of smart robot technology, so it was chosen as the research sam-pling location. A total of 300 questionnaires were distributed, and the effective sample was 280.
顯示於類別:	[觀光事業學系暨研究所 ] 博碩士論文

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