彩虹同郵：臺灣男女同志遊客參與郵輪旅遊之旅遊阻礙研究

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Title:	彩虹同郵：臺灣男女同志遊客參與郵輪旅遊之旅遊阻礙研究 Rainbow Cruise: A Study regarding Cruise Travel Constraints on Homosexual Tourists
Authors:	姜慧敏
Contributors:	觀光事業學系
Keywords:	郵輪旅遊同志遊客旅遊阻礙 Cruise Travel Homosexual Tourists Travel Constraints
Date:	2019
Issue Date:	2019-09-09 10:59:26 (UTC+8)
Abstract:	近年來全球郵輪市場一直持續地蓬勃發展，而亞洲地區無論是航程亦或是載客量成長速度都是全球郵輪市場之冠。目前在歐美國家已有專門經營同志郵輪的旅遊公司，而亞洲社會風俗民情較為保守且同志族群的活動場所多侷限於身分認同度較高的地方，促使他們在參與旅遊活動時會面臨不少旅遊阻礙，而郵輪旅遊與同志旅遊都被學者認為是新興的利基市場，且研究顯示同志族群擁有龐大的消費能力。因此本研究主要探討臺灣男女同志遊客參與郵輪旅遊之旅遊阻礙因素以及瞭解能吸引同志遊客的服務要素，本研究將透過四位在郵輪業、觀光旅遊業以及觀光學術界之專家學者進行深度訪談並結合四場焦點團體訪談共17位，針對搭乘與未搭乘過男女同志遊客個別分開進行訪談，並將訪談內容彙整為逐字稿，透過內容分析法找出阻礙其搭乘郵輪旅遊之因素為何以及郵輪服務的吸引因素，研究結果顯示，在「人際阻礙」方面會擔心與陌生人社交互動；結構阻礙則是擔心價格與時間因素並且會非常在意郵輪品質。本研究之研究結果將可補足學術上關於同志族群搭乘郵輪旅遊時之旅遊阻礙理論缺口，同時亦可提供旅行社業者未來在規劃同志郵輪旅遊行程相關之旅遊產品設計與行銷上，有實質的參考方針。 The global cruising market has grown remarkably in recent years, in particular, when it comes to the Asian market. Meanwhile, the rapid growth in both cruising itineraries and passenger capacity have also been found in the Asian market. Nevertheless, despite the European and the American cruising companies have been dedicated to the homosexual tourism, the homosexual community activities in Asia are still confined to some areas due to conservative customs and traditions. As a result, homosexual tourists face a number of travel constraints when being engaged with the travel-related activities in Asia. Given that both cruise travel and homosexual tourism are regarded the niche markets, and the previous researches show that homosexual community possesses the considerable consuming power, this study not only examines the travel constraints which prevent Taiwanese homosexual tourists from going on a cruise travel but also explores the service elements that appeal to them. In-depth interviews are conducted on four experts coming from the cruise and tourism industries in line with the scholars from the academic field. Four focus group interviews with a total of 17 participants are done to survey the homosexual tourists whom have either with or without cruise experience. The results show two types of constraints: (1) interpersonal constraints: uneasiness with social interactions with strangers; (2) structural constraints: concerns about prices, schedule compatibility, and the quality of cruise ships. The findings eliminate the gap between the theoretical studies and reality regarding the homosexual cruise tra
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] Thesis

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