醫學美容產業人工智慧電子商務模式之研究－以台灣進行探討

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题名:	醫學美容產業人工智慧電子商務模式之研究－以台灣進行探討 Implementation of AI E-Commerce Model for Medical Beauty Industry： A Case Study in Taiwan
作者:	陳鈺婷
贡献者:	企業實務管理數位碩士在職專班
关键词:	醫學美容人工智慧電子商務科技適配理論理性行為理論交易成本理論知識分享結構方程模式 medical beauty artificial intelligence e-commerce task-technology fit theory of reasoned action transaction cost theory knowledge sharing structural equation modeling
日期:	2019
上传时间:	2019-08-22 10:40:49 (UTC+8)
摘要:	醫學美容產業是當今流行的發展趨勢與創新潮流。若能將台灣醫學美容產業運用電子商務結合人工智慧(AI)之虛擬實境(VR)模式，導入技術並應用於醫學美容產業，在未來的市場中，相信能帶來相當可觀的經濟效益。因此，醫學美容之使用者藉由電子商務與人工智慧(AI)之虛擬實境(VR)的技術應用作為輔助工具，利用大數據分析及人臉辨識等相關資訊，協助使用者問題解決的能力與決策的評估能更佳關鍵與聚焦，同時達到工作績效的提升。本研究主要探討醫學美容產業人工智慧電子商務模式之研究－以台灣進行探討，以科技適配理論、理性行為理論與交易成本理論作為理論基礎，並以之知識分享作為調節效果，採用研究方法之問卷調查法，再以結構方程式(SEM)進行各構面統計分析。研究範圍以台灣地區之醫學美容產業、資訊科技為範疇，並以具有相關領域的在職人員為研究對象，進行隨機抽樣問卷，發放時間於2018年12月至2019年1月，回收有效問卷180份。研究結論將醫學美容產業人工智慧電子商務模式之研究－以台灣進行探討，提出主要之策略方向與研究成果概念可以運用於產業之間，為醫學美容產業創造出全新的視角與研究貢獻，研究成果概念亦能應用於其他相關產業。 The current popular and innovative trend is the medical cosmetology industry. If the medical cosmetology industry, considering Taiwan as an example, uses the e-commerce combined with the virtual reality (VR) mode artificial intelligence (AI), and install technology to apply it to the medical cosmetology industry, considerable economic benefits in the future market is expected. Hence, with the auxiliary assistance of technical application of virtual reality (VR) for e-commerce and artificial intelligence (AI), the medical cosmetics users use big data analysis and facial and other related information to assist them to be more critical and focused in problems solving and decision-making assessments, at the same time, task performance. This study mainly investigates the introduction of artificial intelligence e-commerce model in the medical cosmetology industry, taking Taiwan as the model, and base on the Technology Adaption theory, Theory of Reasoned Action and Transaction Cost Theory and using knowledge sharing to adjust the effect, adopts the research method of questionnaire method, and the structural analysis of each facet is carried out by the structural equation (SEM). The scope of research is based on the medical cosmetology industry and information technology in Taiwan as the example and a random sample questionnaire is conducted for in-service personnel of related fields. The questionnaires were distributed to the related parties from December 2018 till January 2019, and 180 valid questionnaires were collected. The conclusion of the study is to introduce Implementation of AI E-Commerce Model for Medical Beauty Industry: A Case Study in Taiwan, proposes that the main strategic direction and research concept can be applied between industries, creating a new perspective and research contribution for the medical cosmetology industry. The concept of results can also be applied to other related industries.
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