Toward Sustainable Overseas Mobility of Vietnamese Students: Understanding Determinants of Attitudinal and Behavioral Loyalty in Students of Higher Education

文化大學機構典藏 CCUR > 商學院 > 企業管理學系暨國際企業管理研究所 > 期刊論文 > Item 987654321/44668

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/44668

题名:	Toward Sustainable Overseas Mobility of Vietnamese Students: Understanding Determinants of Attitudinal and Behavioral Loyalty in Students of Higher Education
作者:	Lai, SL (Lai, Sue Ling) Pham, HH (Hiep-Hung Pham) Nguyen, HKT (Hong-Kong To Nguyen) Nguyen, TC (The-Cuong Nguyen) Le, AV (Anh-Vinh Le)
贡献者:	企業管理學系暨國際企業管理研究所
关键词:	SWITCHING COSTS INTERNATIONAL STUDENTS DISCONFIRMATION THEORY CONSUMER SATISFACTION REPURCHASE BEHAVIOR CUSTOMER LOYALTY SERVICE MODEL IMAGE ANTECEDENTS
日期:	2019-01-02
上传时间:	2019-06-25 15:29:11 (UTC+8)
摘要:	Research on internationalization in higher education has not shed enough light on how cross-border student mobility might contribute to the issue of sustainability. Given that a sustainable movement of loyal international students could help sustain the financial income, ranking, and prospective human resources of the host universities and countries, this study aims to investigate the mechanisms that lead to such loyalty. Specifically, this study adds to the literature by examining how switching cost interacts with disconfirmation and satisfaction in generating attitudinal and behavioral loyalty among international students. The study, surveying 410 Vietnamese students who are studying at either at the undergraduate or graduate level in 15 countries across the globe, first adopts confirmatory factor analysis (CFA) using software SAS 9.3 to evaluate if multiple fit indices, the standardized factor loading, and the average variance extracted scores are satisfactory. It then employs the Structural Equation Model (SEM) to test five hypotheses concerning the interaction between disconfirmation and satisfaction as well as among satisfaction, switching cost and behavioral/attitudinal loyalty. The results find that disconfirmation has both direct and indirect impact, while satisfaction only has a direct impact on attitudinal loyalty. Meanwhile, switching cost is found to have a direct impact on behavioral loyalty, but not on attitudinal loyalty. Based on these findings, the study proposes some theoretical and managerial implications for sustainability in general and sustainability of higher education in particular as well as direction for future studies.
關聯:	Sustainability 2019, 11(2), 383
显示于类别:	[企業管理學系暨國際企業管理研究所] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	141	检视/开启

检视Licence

在CCUR中所有的数据项都受到原著作权保护.

数据加载中.....