| 摘要: | 本研究主要目的為驗證顧客對餐廳的快速軌道服務的知覺有用性、知覺易用性、知覺有趣性、知覺新奇性對態度、再訪意圖之影響，並再加入科技焦慮、需要互動為干擾變數之關係性。本研究是透過店面的實地問卷方式做發放，針對以消費過的顧客幫忙填寫。總共發了403 份有效問卷，資料分析包含敘述性統計、信度分析、相關分析、因素分析、迴歸分析。
結果本研究發現，顧客對快速軌道科技服務的知覺有用性、知覺易用性、知覺有趣性、知覺新奇性對態度正相關；態度對再訪意圖為正相關。而有關干擾變項，科技焦慮對於知覺有用性、知覺易用性、知覺有趣性、知覺新奇性與態度之干擾關係無法獲得支持，則需要互動對於知覺有用性、知覺有趣性、知覺新奇性與態度之干擾關係無法獲得支持，但對於知覺易用性與態度之干擾關係卻有預測解釋效果。
The main purpose of this study is to verify the customer's perceived usefulness,perceived ease of use, perceived fun, perceived novelty, attitude, and revisiting intentions of the fast track service of the restaurant, and then add technology anxiety and interaction as moderating effect. This study was distributed through a field questionnaire on the storefront, and was filled out for customers who have consumed it. A total of 403 valid questionnaires were sent. The data analysis included narrative statistics, reliability analysis, correlation analysis, factor analysis, and regression analysis.
This study found that customers' perceived usefulness, perceived ease of use, perceived fun, and perceived novelty were positively correlated with attitudes; attitudes were positively correlated with revisiting intentions.
With regard to moderating effect, the technology anxiety relationship between perceived usefulness, perceived ease of use, perceived fun, perceived novelty and attitude cannot be supported, and need for interaction is required for perceived usefulness, perceived fun,perceived novelty and attitude cannot be supported, but there is a predictive and explanatory effect on the interference relationship between perceived ease of use and attitude. |
