傳統金紙產業再造之研究

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Title:	傳統金紙產業再造之研究 Research on the Re-engineering of Traditional Gold Paper Industry
Authors:	鄭麗慧
Contributors:	國際企業管理學系碩士在職專班
Keywords:	傳統金紙產業產業再造祭祀文化民間信仰 Traditional gold paper industry Industrial re-engineering Sacrifice culture Folk belief
Date:	2019
Issue Date:	2019-06-13 10:58:18 (UTC+8)
Abstract:	台灣民間使用金銀紙習俗有300多年歷史，期間歷經日治時代禁燒，國民政府來台經濟起飛之產業全盛時期。1996年政府因應環保問題宣導減少金銀紙燒化量政策，仍無法完全動搖金銀紙在民間習俗使用習慣與存在價值。傳統金紙是民間信仰文化下的產業，目前政府未能提出有效改善政策，因此如何在祭祀與環保共存的前提下，再創台灣傳統金紙產業風華，是本研究重點。本研究以傳統金紙產業再造為前題，站在祭祀文化、環保規範與產業生計之衝突下，從台灣傳統金紙產業之演變到政策發展關係，進而提出產業再造之可行性策略與建議。以深度訪談為主要研究，並依紮根理論分析法，透過語意分析編碼法比對整理，將傳統金紙產業再造之研究歸納出結論與建議。本研究從傳統金紙產業存在與祭祀文化的關係中發現「金紙純度與價值有其存在性」、「傳統金紙古法製作具環保性」、「社會缺少有系統的祭祀文化知識教育」、「政府未能因應環保議題提出實質解套方法」；更在傳統金紙產業再造的可行性策略中發現，台灣具有「開創金紙文創商品的新契機」、「運用高齡人力資源解套勞力密集的困境」、「金紙文化圖驣具文化真義與美學概念」。因此本研究針對文化面、產業面及政策面提出不同層面之建議，並研擬傳統金紙產業再造之可行性策略。 The folk custom of using gold and silver foil paper in Taiwan has a history of more than 300 years. Since 1996, the government has been encouraging people to reduce gold and silver foil paper burning for environmental concerns, but that didn’t completely change the habits. The value of gold and silver foil paper still exists in folk customs. Traditional gold paper is an industry closely related to the folk belief culture. The government has not managed to propose an effective improving policy. Therefore, the focus of this study is how to reconstruct the traditional gold paper industry in Taiwan, considering the balance between customs and environmental protection. This study takes the re-construction of the traditional gold paper industry as the premise, exposes the conflicts between sacrifice culture, the environmental protection regulations and the industry’s basic needs, analyzes relationship between the evolution of Taiwan's traditional gold paper industry and the policy development, proposes the feasible strategies and suggestions for industrial reconstruction. The author takes in-depth interview as the major research methodology. Based on the grounded theory analysis, through comparative compilation semantic analyzing and coding, the thesis concludes the research on the reconstruction of the traditional gold paper industry and proposed certain suggestions. Through the relationship between the traditional gold foil industry and sacrifice culture, this study exposes that the purity of gold paper have its existence value, that the traditional gold paper making technique is environment friendly, that the public lacks systematic sacrifice culture knowledge, and that the government has not managed to propose a substantive solution. Through research on the feasible strategy of the traditional gold paper industry reconstruction, this study reveals that Taiwan has new opportunities to develop gold paper-based creative products, That Taiwan has abundant aged human resource to solve intensive labor dilemma in the industry, that the gold paper has its cultural meaning and aesthetic valve. From the cultural, industrial and policy aspects this study offers suggestions and proposes feasible strategies for the re-engineering of the traditional gold paper industry.
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

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