The public made the different impressions on direct marketing.Only a few people approved it, most of people were offensive. The reason for the negative more than the positive was that the public made a mistake to believe that the direct marketing was one-way sales. In fact, the definition in direct marketing and multi-level marketing were narrow. Direct marketing simply offered women and students who couldn’t do part-time jobs. They sold the goods and earned meager profits and money at first. After the membership structure became complex, the direct marketing was developed to the multi-level marketing these days.
This marketing system rapid development through the interpersonal network, because of unscrupulous vendors utilize, causing many problems in society, Taiwan and the other countries one by one legislative norms about this. We made Multi-Level Marketing Supervision Act in 2017 for protect vulnerable distributors. It indirectly stipulates the multi-level marketing business should be autonomy to formulate contractual terms with legal.
This study will reorganize the historical development and definition about direct selling and multi-level marketing, to make a difference between the two. After will compare the regulations about U.S.A, Japan and China, to propose the direction of the amendment for our regulations. And then clarify the existing issues about intangible goods developed in the current market of our country. Finally, this article will help to clear the current issues and draw the conclusions by practical studies
