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    請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/44403


    題名: 智能技術的導入與企業績效優勢之探討:以台灣製造業為例
    The Impact of the Adoption of Intelligent Technology on Firm Competitive Advantage: An Empirical Investigation of the Taiwan Manufacturing Industry
    作者: 李婧瑀 (Li, Jing-Yu)
    貢獻者: 行銷碩士學位學程碩士班
    關鍵詞: 企業智能技術導入
    企業績效
    經理人訪談
    內容分析
    intelligent technology on firm
    business performance
    manager depth interviews
    content analysis
    日期: 2018
    上傳時間: 2019-05-31 13:40:20 (UTC+8)
    摘要:   面對激烈的商業競爭環境、市場需求變動快速及產品生命週期縮短,企業在製造產品時,必須具備自動化且快速反應市場需求、多樣性和資訊整合的能力。因此,不論在學理或實務層面,針對企業如何有效運用智能技術來提升企業競爭優勢之議題皆已受到許多關注和討論。但在回顧相關文獻中發現到企業導入智能技術之重要性雖已有相當之共識,但對於企業智能技術導入之前因和後果目前似乎尚缺乏一個整合性的架構進行解釋系統性的說明。
      有鑑於上述研究缺口之存在,本研究運用文獻回顧和經理人訪談之內容分析,歸納出智能技術導入之前置因素與相關企業績效變數,並同時對於變數之間關係進行推論說明,進而導出相關命題。研究歸納出影響企業導入智能技術的重要因素可歸納為五大因素,分別為一、總體環境(勞動政策、少子化壓力),二、產業特性(競爭強度、技術變化、供應鏈上下游整合度),三、企業特質(品牌意識、公司年齡、競爭策略),四、產品因素(最小經濟規模、客製化),五、顧客特徵(顧客嚴苛度),並說明企業智能技術導入對於組織績效的影響效果(短期:生產效能、中長期:品牌價值)。期望透過本研究發現更多智能技術在學理上之發展與建構,另外給予企業在進行智能技術導入的策略做為參考。
      Faced by cut-throat commercial competition, rapidly changing market demands and fast shrinking product life cycles, enterprises today are required to make products automatically and swiftly meet market demands with diversity and information integration capability. A lot of attentions and discourses have been paid to improve competitiveness with effective intelligent technologies both in universities and workshops. In spite of widely acknowledging the importance of intelligent technology, few papers were found to explain the cause-and-effect relationship of its applications in an integrated architecture.
      Addressing this gap, this paper identifies the leading factors and relevant enterprise performance variables as well as relations among the latter with literature review and company executive interviews. Five elements are making companies introduce intelligent technologies: 1. Overall environment (labor policy and pressure of fewer children); 2. industry characteristics (competition, technology advancement and supply chain integration); 3. enterprise characteristics (brand awareness, company age, competition strategy); 4. product characteristics (the least economic scale, customization); 5. customer characteristics (customer rigorousness). Impacts on enterprise performance after the introduction of intelligent technologies are explored as well (short term: production performance; medium and long term: brand value). The objectives are to identify more academic development and structure of intelligent technology and provide enterprises with references when introducing them.
    顯示於類別:[行銷碩士學位學程] 博碩士論文

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