[v.1],代表著作.Cost Structure for International Tourist Hotels in Taiwan -- The Operation Efficiency of International Tourist Hotels in Taiwan -- [v.2],參考著作.Evaluating the Operation Efficiency of International Tourist Hotels by Using Modified DEA Model -- The Evaluation of Airline Service Quality by Fuzzy MCDM -- Determinants of Guest Loyalty to International Tourist Hotel-A Neural Network Approach -- Evaluating Tourist Risks from Fuzzy Perspectives -- Application of Multiple Criteria Decision Making for the Network Improvenent Plan Model -- 航空公司與旅行業間關係銷售行為之硏究 -- 國際觀光旅館員工工作專業化認知與工作滿足關係之硏究 -- 台北市發展國際會議觀光潛力之硏究 -- 旅行社業務員關係行銷之硏究 -- 國際來華旅客對中華餐飲選擇偏好之硏究 -- 以模糊觀點評估業務員績效之硏究 -- SAW與標準化對稱變動率法應用於觀光發展指標構建之比較 -- 旅行業組織購買選擇行為之硏究-羅及特模式之應用 -- Yield Management Operation and Factors Affecting its Effectiveness:Examples from Tourist Hotel Industry In Taiwan -- The Perceived Risk of Travel Products and the Strategies of Risk Reducing -- Relationship Marketing:An Empirical Study of Buyer-seller Relationships between Travel Agents -- Multiple Objective Programming for the Decision of Recreational Carrying Capacity -- 觀光行銷學.
