雙向對等性溝通、團隊凝聚力、組織認同、組織公民行為關係之研究

文化大學機構典藏 CCUR > 商學院 > 企業實務管理數位碩士在職專班 > 博碩士論文 > Item 987654321/40458

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题名:	雙向對等性溝通、團隊凝聚力、組織認同、組織公民行為關係之研究 A Study of Relationship among Two-way Symmetrical Communication, Team Cohesion, organizational identification and Organizational Citizenship Behavior
作者:	劉經文
贡献者:	企業實務管理數位碩士在職專班
关键词:	雙向對等性溝通團隊凝聚力組織認同組織公民行為 two-way symmetrical communication team cohesion organizational identification organizational citizenship behavior
日期:	2018
上传时间:	2018-08-07 10:41:13 (UTC+8)
摘要:	因有鑑於組織溝通不良而造成許多組織成長的侷限，所以，本研究目的主要在探究雙向對等性溝通、團隊凝聚力、組織認同、組織公民行為間關係，並進一步探討組織認同與團隊凝聚力是否為雙向對等性溝通與組織公民行為之中介變數，來了解是否雙向對等性溝通能改善團隊凝聚力、組織認同，並強化組織公民行為。正式問卷主要針對各大企業員工與主管進行問卷之發放，回收有效樣本為340人。而從研究結果顯示，雙向對等性溝通對團隊凝聚力有正向的影響，換言之，當企業在公司內部進行雙向對等性溝通時，確實能夠提高組織公民行為；此外本研究另加入組織認同與團隊凝聚力來作為中介變數；而研究結果顯示，企業採取雙向對等性溝通時，會提高組織認同及團隊凝聚力，進而強化組織公民行為，而雙向對等性溝通最重要在實務上應用的意涵為，組織的溝通應為尋求組織與成員、成員與成員間的最大利益，不再用說服的方式，來達到單方面的絕對利益，而是建立雙贏共享互惠，追求雙方最終利益目標。本研究藉由討論理論與實務上之意義，並對未來研究方向提出建議。. Limitations of many organizations of growth due to poor communication in the organization. Therefore, the purpose of this study is to explore the relationship between two-way symmetrical communication, team cohesion, organizational identification and organizational citizenship behavior, and to further discuss whether organizational identification and team cohesion are the intermediate variables of two-way symmetrical communication and organizational citizenship behavior. Try to understand whether two-way symmetrical communication can improve team cohesion, organizational identification, and strengthen organizational citizenship behavior The formal questionnaire was mainly aimed at the employees and supervisors of the major enterprises, and the effective samples were collected from 340 people. The results show that two-way symmetrical communication has a positive impact on team cohesion, in other words, when a company carries out two-way symmetrical communication within a corporation, it can indeed improve the behavior of organizational citizenship; Moreover, this study adds organizational identification and team cohesion as intermediary variables, will enhance organizational identification and team cohesion, and then strengthen organizational citizenship behavior. Two-way symmetrical communication the most important practical meaning is that communication of the organization should seek the best benefits be-tween the organization and members of the organization. Not try to persuade one or the other to achieve unilateral benefits, and to establish a win-win situation, share the benefits and keep the reciprocity principle. In the end, the organization and the members of organization are able to pursuit of the ultimate benefits of both side.
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