本研究主要目的為探討網路購物中，以照片或虛擬實境呈現同一個產品對於消費者在網站態度和產品態度的影響，本研究建置虛擬購物網站頁面，操弄產品(懶人鞋)的呈現方式(單純照片呈現vs影像式虛擬實境呈現vs物件式虛擬實境呈現)，並將所募集之自願受試者隨機分派至單一實驗中。研究結果顯示，在網站態度和產品態度都是以照片呈現產品會比虛擬實境呈現高。
The main purpose of this study is to explore online shopping. Present the same product in photos or virtual reality for consumers' influence on website attitude and product attitude. This study builds a virtual shopping website page. Manipulation of products (lazy shoes) presentation (pure product photograph showing vs image-based virtual reality presentation vs geometry-based virtual reality presentation), and the volunteers who were recruited were randomly assigned to a single experiment. The results show that the attitude of the site and products attitudes are presented with photographs will show the product is higher than the virtual reality.
