銀行所有權型態、行銷策略與消費者房屋貸款選擇關係之探討

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/37843

Title:	銀行所有權型態、行銷策略與消費者房屋貸款選擇關係之探討 The Relationship among Ownership Structure、Marketing Strategy and the Behavior of Housing Mortgage Loan
Authors:	張力林翠蓉侯啟娉王梓齡
Contributors:	財金系
Keywords:	消費者購買行為行銷策略房屋貸款 Consumers' purchasing behavior Marketing strategy Housing mortgage loan
Date:	2013-09
Issue Date:	2017-08-28 09:21:27 (UTC+8)
Relation:	會計與財金研究 6:2 2013.09[民102.09] 頁19-45
Appears in Collections:	[Department of Banking & Finance ] periodical articles

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