本研究的目的在探討ECFA 簽定後對MIT 服飾產業市場影響，ECFA 的簽定，將有助於舒緩台灣紡織服飾業在大陸市場上所面臨的激烈競爭，然而大陸方亦可將服飾產品輸入至我國，這對我國內內需型、競爭力較弱、易受貿易自由化影響之產業將造成相當之衝擊，有鑑於此，政府實施了名為「因應貿易自由化產業調整支援方案」的對應措施，來輔助台灣業者成功轉型成可以自行製造及生產(MIT)，並設計MIT 微笑商標給予這些經國家認證的MIT 業者來保障他們產品製造的可信度，研究以發放問卷的方式來分析這項政策從2010 年施政開始到現今對於台北艋舺服飾商圈的影響。從問卷分析結果得知，顧客普遍認為MIT 服飾相較ECFA 簽訂前變多了，顧客對於MIT 服飾產業的認同提升，也願意出點心力來幫助台灣本土製造的服飾產業，遺憾的是，很多人錯認MIT 微笑商標，民眾普遍對MIT 微笑商標認知度不足，若提升MIT 服飾產品之認知度，MIT 服飾產品購買意願就會提升，以達成利用MIT 政策來抗衡簽訂ECFA 後大量中國低廉紡織品傾銷，而導致台灣本土紡織業失去競爭力的情況。
The purpose of this study is to investigate the ECFA signing of MIT's apparel industry market. ECFA signing will help relieve Taiwan's textile and apparel industry in the competitive China apparel industry market. It will cause quite impact to our domestic demand oriented industries, less competitive industries, vulnerable to the impact of trade liberalization industry. In this case, government implementing a policy it is called ＂In response to the liberalization of trade in industrial restructuring support programs＂ to assist them transformation and designing MIT smile trademarks to protect their products. Today we are using questionnaires to analyze this policy from it starting at Taipei Wanhua apparel shopping district in 2010. Customers realize MIT clothing is more than before the ECFA signed the questionnaire results us. Due to the upgrading of the MIT apparel industry recognition customer is willing to point out their effort to help the MIT clothing industry. Unfortunately, many people mistaken MIT smile trademarks to other trademarks. It seems that the MIT smile trademarks awareness is generally inadequate. If enhance MIT clothing product awareness, MIT apparel purchase intention will improved and it will have achieved this purpose with using this policy against China's lower-price clothes.
