Strategic Product Innovations and Dynamic Pricing Models in Oligopolistic Market

文化大學機構典藏 CCUR > 商學院 > 企業管理學系暨國際企業管理研究所 > 期刊論文 > Item 987654321/36127

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题名:	Strategic Product Innovations and Dynamic Pricing Models in Oligopolistic Market
作者:	Yan, MR (Yan, Min-Ren)
贡献者:	推廣部國企所
关键词:	Competition Decision Support Oligopoly Pricing Simulation Strategy System Dynamics
日期:	2017-05
上传时间:	2017-06-08 09:39:55 (UTC+8)
摘要:	Product innovations are one of the most critical driving forces for business developments and competitive advantages. However, commercialization of innovations ana a proper pricing strategy for the innovative products is needed to pursue the market value as well as the premium profits. A firm's pricing decision is regarded as one of the most business challenges in a competitive market, especially in dual competition and oligopolistic market. Although previous studies have addressed the tactics of price competition with diverse models, there is a need for systematic analyses regarding the dynamic price competition and a firm's strategic decision for innovative products. In this paper, System Dynamics (SD) methodology was adopted to propose a simulation-based Strategy Dynamics Pricing Model (SDPM) as a decision support system. Through iterative computer simulations, the impact of product innovations and the dynamic price competition in oligopolistic market could be systematically analyzed. Strategic pricing decisions for product innovations and market competition would be enhanced with the analysis for better innovation management.
關聯:	JOURNAL OF SCIENTIFIC & INDUSTRIAL RESEARCH 卷: 76 期: 5 頁碼: 284-288
显示于类别:	[企業管理學系暨國際企業管理研究所] 期刊論文

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