The mediating effect of flow experience on social shopping behavior

文化大學機構典藏 CCUR > 商學院 > 企業管理學系暨國際企業管理研究所 > 期刊論文 > Item 987654321/36116

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题名:	The mediating effect of flow experience on social shopping behavior
作者:	Hsu, CL (Hsu, Chia-Lin) Chang, KC (Chang, Kuo-Chien) Kuo, NT (Kuo, Nien-Te) Cheng, YS (Cheng, Yi-Sung)
贡献者:	國企系
关键词:	flow experience social shopping behavior user beliefs website quality structural equation model Taiwan
日期:	2017-06
上传时间:	2017-06-03 14:37:47 (UTC+8)
摘要:	This study explores the relationships among the following four dimensions, with a particular focus on how flow experience mediates social shopping behavior: (1) user beliefs; (2) website quality, including information quality, system quality, and service quality; (3) flow experience; and (4) social shopping behavior, as demonstrated by a sample of the online consumer population. We gathered online surveys (n = 386) in Taiwan to test the relationships among the four dimensions laid out in our structural equation model. The results confirm that flow experience has a mediating effect on social shopping behavior. They also show that there is a significant correlation between user beliefs, website quality, and flow experience. The results fill an empirical gap in the theoretical literature on social shopping behavior, especially areas involving website quality and the beliefs of users. They also offer insight into the positive effect which flow experience has on social shopping behavior. This study offers a valuable contribution by exploring in detail the way in which flow experience affects social shopping behavior through strengthening the influence of both website quality and user beliefs.
關聯:	INFORMATION DEVELOPMENT 卷: 33 期: 3 頁碼: 243-256
显示于类别:	[企業管理學系暨國際企業管理研究所] 期刊論文

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