Evaluating the Optimal Travel Service Planner by Using the Network Model for the Tourism Industry

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题名:	Evaluating the Optimal Travel Service Planner by Using the Network Model for the Tourism Industry
作者:	Wei-Chuan, W (Wei-Chuan, Wang)
贡献者:	財金系
关键词:	travel service planner analytic network process (ANP) decision-making tourism industry marketing 4P
日期:	2016-03
上传时间:	2017-04-14 13:51:09 (UTC+8)
摘要:	Travel service planners (TSPs) are mostly concerned about reducing the travel quality perception gap and enhancing customer value and loyalty. Based on the customer perspective and the 4P marketing theory, this study summarized criteria based on literature review and the Delphi method, and constructed a network selection model using the analytic network process and expert questionnaire survey. Three TSPs were used to validate the proposed model and select the optimum service provider. The results revealed that the main criteria in selection of the optimum TSP are the degree of coordination in product price, meeting customer needs, product quality and service and the implementation of promotional activities. In this study, the optimum planner was TSP2. The network analysis for decision-making could help consumers or clients evaluating the TSPs. Moreover, the proposed model could provide consumers or clients with an effective tool for selecting the optimum TSP.
關聯:	ASIA PACIFIC JOURNAL OF TOURISM RESEARCH 卷: 21 頁碼: S30-S52 補充: 1
显示于类别:	[財務金融學系 ] 期刊論文

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