Creative experiences, memorability and revisit intention in creative tourism

文化大學機構典藏 CCUR > 商學院 > 觀光事業學系暨研究所 > 期刊論文 > Item 987654321/35885

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题名:	Creative experiences, memorability and revisit intention in creative tourism
作者:	Hung, WL (Hung, Wei-Li) Lee, YJ (Lee, Yi-Ju) Huang, PH (Huang, Po-Hsuan)
贡献者:	觀光系
关键词:	sense of achievement unique learning interaction with instructors mediating effects memorability
日期:	2016-07
上传时间:	2017-04-13 09:41:16 (UTC+8)
摘要:	The objective of this study was to identify hypothesised relationships among creative experiences, memorability, and revisit intentions in creative tourism. Face-to-face questionnaire survey was adopted and 399 valid questionnaires were collected in the pottery town of Yingge in Taiwan. The results show significantly positive relationships among creative experiences, memorability, and revisit intentions. Structural equation modelling analysis verified that memorability fully mediated the effect of creative experiences on revisit intentions. The study suggests that memorability may be a more appropriate predictor to revisit intentions, particularly in the case of creative activities.
關聯:	CURRENT ISSUES IN TOURISM 卷: 19 期: 8 頁碼: 763-770
显示于类别:	[觀光事業學系暨研究所 ] 期刊論文

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