| 摘要: | 觀光休閒旅遊產業素有無煙囪工業之稱號，世界各國近年來已將它列為軟實力重點產業，全力推動觀光產業的發展。觀光產業的發展、推動，將可以創造許多的連帶經濟效益和正面效果，例如，充實拓展基礎建設、提升國家的國際知名度，促進與國際之間的文化經濟交流、塑造國家對外的良好形象，活絡各地方的產業結構發展、增加國家的外匯收入、提高國內人民的生活水準和擴展國際視野高度。因此，世界各個國家無不有效利用固有的天然資源、自然景觀和人文藝術創作資源，進而吸引世界各國的觀光旅客到境內旅遊，企圖創造出龐大的經濟效益。
近幾年來，由於影視資訊的傳播和全球網際網路的交流之下，臺灣在國際觀光方面漸漸的嶄露頭角，尤其是在亞洲地區國家來臺灣的觀光旅遊人口數，更是在這幾年期間迅速成長發展。我們可以明顯感受到韓國來臺灣的觀光旅遊正明顯的快速成長。早期因為斷交事件，導致雙方互訪交流因此中斷，在2003年，由於兩國政府積極的努力之下，臺灣開放韓國免簽，終於在2004年年底開始簽訂復航協定後，臺灣、韓國互訪趨勢逐漸熱絡，再加上韓國電視劇熱播的影響下，以及臺灣觀光局全力推展臺灣觀光的努力之下，使得韓國觀光客來臺灣的客源比例，從最先幾年的緩慢成長，至現在的快速增加，這些都能驗證臺灣觀光局在對韓國推展觀光的課題上有明顯的效率和作為。
筆者想透過自己所學的韓語以及結合現在當地接待旅行社的OP工作內容，讓更多人可以了解到韓國觀光客在臺灣的旅遊市場中所遇到的課題有哪些，不只是表面的旅遊數據風光，而是要更加深入的了解。為了因應韓國觀光團體的觀光熱潮，在臺灣當地的觀光產業應該做出何種的相對應措施才能提升觀光效益，而不是一味地接受觀光人潮，粗糙的接待應對，而是應該想到更長遠的永續發展，如何將這股觀光熱潮持續擴展下去，並且又能開拓出新的觀光景點效益是我國政府當前應該重視和面對的最重要課題。
The tourism industry has often been called a “no-chimney industry.” In recent years, countries around the world have been committed to developing tourism as a focus in their soft power. The development and promotion of tourism can create many associated economic benefits and positive impacts, including improvements of infrastructure, international popularity of the country, international cultural and economic exchanges, creating a positive image for the country, vitalizing regional industrial structures, increasing the country’s foreign exchange income, and elevating citizens’ standard of living and global perspective. Therefore, all countries in the world try to effectively utilize their natural resources, natural sceneries, and cultural and creative resources to attract international tourists to create maximum economic benefits.
In the past few years, because of the global exchange of multi-media information and the Internet, Taiwan has begun to gain increasing exposure in international tourism. The number of tourists from other Asian countries, in particular, has grown rapidly in recent years. It is apparent that the number of tourists from Korea has been increasing rapidly. After severing diplomatic relations, the exchange between Taiwan and Korea was suspended for a period of time. In 2003, with the collaboration between the Taiwanese and Korean governments, Taiwan implemented visa exemption program with the Republic of Korea. At the end of 2004, the “Air Transportation Agreement Between the Taipei Mission in Korea and the Korean Mission in Taipei” was signed, and mutual visits became increasingly frequent between the two countries. With the popularity of Korean TV shows and the efforts by Taiwan’s Tourism Bureau to promote tourism in Taiwan, the ratio of Korean tourists to all international tourists in Taiwan grew slowly in the early years and has grown rapidly in recent years. Such results show the effectiveness and efficiency of the Tourism Bureau’s measures of promoting Taiwan in Korea as a tourist destination.
In this study, I hope to illustrate the issues faced by Korean tourists in Taiwan’s tourism market, based on my skills in the Korean language and my experiences working as a travel agency operator who receives Korean tourist groups. In addition to impressive tourism statistics, we should further understand the issues involved, so that Taiwan’s tourism industry can develop measures necessary for maximizing the economic benefits of tourism in the trend of group tourists from Korea visiting Taiwan as a popular destination. Instead of blindly bringing tourists to Taiwan and offer low-quality service, we should consider long-term, sustainable development that can expand the popularity that Taiwan currently enjoys while discovering and developing new tourist attractions and benefits. These are the most pressing issues facing Taiwan’s tourism authorities. |
