影響行動金融在菲律賓使用的因素

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题名:	影響行動金融在菲律賓使用的因素 Factors Affecting the Adoption of Mobile Banking in the Philippines
作者:	艾莎蓓拉
贡献者:	全球商務碩士學位學程碩士班
关键词:	Attitude Perceived Behavioral Control Behavioral Intention Mobile Banking
日期:	2017
上传时间:	2017-03-29 15:00:02 (UTC+8)
摘要:	The rapid development of internet and popularization of mobile phones has stimulated the banking and financial sectors towards encouraging customers to use mobile banking. This paper examines empirically the factors that affect the adoption of mobile banking in the Philippines. Data were collected from 421 Filipino using online questionnaires. This study uses factor analysis and multiple regressions to analyze the factors that affect the behavioral intention to adopt Mobile Banking in the Philippines. The results revealed that perceived attitude and perceived behavioral control were key dimensions that affect the behavioral intention to adopt Mobile Banking. In particular, relative advantage, compatibility, observability, and trialability, were found to affect attitude factor. In addition, self-efficacy, technology support and government support were similarly ascertained to affect perceived behavioral control factor. The results of this study will have useful implications for banking industry in the Philippines.
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