| 摘要: | 隨著社交媒體快速發展， Facebook上經常可以看到打卡、按讚、抒發心情等動態消息。Facebook使用者毫不避諱自我揭露出關於自己的資訊，而在眾多使用者中不同的人格特質在虛擬社群使用情形、自我揭露的深淺度及傾訴情況都會有所差異。而在數位匯流的環境中，傳統的媒體素養已不能應付新環境所需技能。因此本研究探討數位媒體素養、人格特質、虛擬社群使用情形與自我揭露之間的影響。
本研究發現人格特質謹慎構面、外向構面、友善構面與數位媒體素養變項對自我揭露均有顯著影響。高謹慎性人格特質理性、意志力堅定，不易自我揭露；但低謹慎性人格特質意志力薄弱、對目標毅力不堅定，會傾向與他人揭露。其次，外向性人格特質善於交際、表現主動，會傾向主動自我揭露資訊。而友善性人格特質樂於接納、親和力高，不把對方當敵對關係，所以會傾向主動自我揭露出資訊。數位媒體素養與自我揭露之間有顯著影響，數位媒體素養能力較高者，能夠以不同的面向或觀點解讀數位媒體的資訊，甚至以自我思維解讀數位媒體內容，較能夠掌控在數位科技中自我揭露對自己可能造成的影響。而虛擬社群使用情形不會因Facebook使用時間長短或Facebook好友數量等因素影響自我揭露的程度。
With the rapid development of social media, often seen on Facebook punch, click the Like button, to express one's feelings of other news feed. Facebook users were not shy about their own self-disclosure of information, and different personality traits in many users are using the situation in the virtual community, the depth of self-disclosure and talk the situation will vary. The digital convergence environment, traditional media literacy has been unable to cope with the new environment required skills. So this study is to explore the influence of digital media literacy, personality traits, the use of virtual community and self disclosure.
The study found that personality traits cautious dimensions, outgoing dimensions, friendly structure surface and digital media literacy variable of self disclosure have a significant impact. High Conscientiousness Personality reason, willpower firm, not easy to self disclosure, but low cautious personality traits will force is weak, on the target willpower is not strong, tendency and others exposed.Secondly, outgoing personality traits are adept at communication, show initiative, have a tendency of active self disclosure information. And friendly personality traits were accepted, high affinity, not to each other when the hostile relations, so they tend to self revealing information.Digital media literacy and self disclosure between has a significant impact, digital media literacy is high to different oriented or view interpretation of digital media information, even to self thinking and interpretation of digital media content, better able to control in the digital technology in self disclosure of themselves may be caused by the impact. And virtual community use won't because of Facebook's use of time length or Facebook friends such as the number of factors influence the degree of self disclosure. |
