近年來台灣野餐活動逐年流行，野餐活動成為國人另外一種休閒選項之一，而由民間團體或政府機關所主辦之大型野餐活動亦為最近流行之一種野餐形式，這種形式與時間由主辦單位訂定之大型野餐休閒活動否還會產生幸福感？本研究之研究目的為探討不同參與野餐休閒活動遊客之供給－需要契合度、休閒態度與幸福感間之關係。研究採用便利抽樣問卷來進行資料收集。研究對象為正在參加雙北市政府或民間團體所舉辦之野餐休閒活動的遊客，共收集390份有效問卷，以敘述性統計、信度分析、皮爾森相關分析、獨立樣本t檢定、單因子變異數分析、迴歸分析等統計分析方法來進行問卷各題項資料之分析。結果顯示供給－需要契合度與休閒態度間互為正向影響、供給－需要契合度對幸福感為正向影響、以及休閒態度會正向影響幸福感。建議可以增加創新活動類型以增加對男性與已婚者之吸引力、加強野餐之放鬆功效以符合國人之獨特野餐需求、建立野餐參與者回饋管道。
Picnic had recently became popular in Taiwan. It is another option for recreation activities. Picnic which date and style were designed by organizers can be hosted by government or non-govermental organizations. Whether this type of picnics can also bring wellbing to picnic participants is still not sure. This study aims to explore the relationships among needs-supplies fit, leisure attitude and well-being of picnic participants. Using convenience sampling questionnaire to conduct research. The people which participated picnics hosted by Taipei or New Taipei government or non-governmental organizations hed been sampled. A total of 390 valid questionnaires had been sampled. Pearson correlation analysis, student t test, one-way ANOVA analysis, regression analysis were used to analyze these collected data. Descriptive statistics, reliability analysis, Perason correlation analysis, independent sample t-test and one-way ANOVA, linear regression analysis statistical methods were used to analyze these collected data. The results show that the needs-supplies fit and leisure attitude had significantly positive influences on each other. The needs-supplies fit had positively siginificant influences on well-being of picnic participants. Leisure attitude had positively siginificant influences on well-being of picnic participants. Several recommendations had been given including to increas innovative picnic activity patterns to attract male and married participants, to increas the effect of relaxation for picnic to fulfill the unique needs of Taiwan picnic participants, to set up the feedback mechanism for picnic participants.
