臺灣經濟結構的轉型，促使服務業崛起，而市場規模太小與消費人口少，阻礙了服務業的發展，在此雙重壓力下，臺灣與中國大陸簽署了海峽兩岸服務貿易協議，然而臺灣銀行業在大陸有許多企業金融的發展機會，卻也同時面臨更多未知的風險，加上科技的進步使銀行西進中國大陸的進入模式也可能因此而改變，因此，本研究透過文獻探討整理出影響臺灣銀行業前進大陸市場之相關影響因素，包括總體經濟、文化／政治／法律、企業本身、產業市場及風險評估等五個構面共二十一項因素，並與決策進入模式做串聯，採用專家問卷調查法進行資料蒐集，以決策實驗室法確立評選準則，再以模糊網路層級分析法計算各因素之權重，進而分析各因素之重要性，協助建議臺灣銀行業前進大陸市場時，依據其所面臨的環境因素，找出最適進入模式。
The transition of economic brings about the services rising in Taiwan. Under double pressure, market size and consume are too small, Taiwan and Mainland China signed the Cross Strait Service Trade Agreement. There are many development opportunities for corporates and commercial banking, but it have to face more risks, in addition, due to the scientific and technological progress the mode of Taiwan banking entry into the mainland market would choose different way. Therefore, this study will examine the five dimensions and twenty-one related factors sorted out from literatures, the dimensions include macroeconomics, cultures/politicians/legislation, corporates, industries and risk assessment, and connecting with the decision making.
First, aggregating the expert questionnaires to get information and using Decision Making Trial and Evaluation Laboratory (DEMATEL) to establish the criteria. Second, ap-plying Fuzzy Analytic Network Process (FANP) to calculate the weight of each factor and an-alyze the importance of relevant factors. In this study, we will assist Taiwan banking to make best decisions based on environmental factors, when they want to enter the mainland market.
