探討小額支付模式運用於行動商務使用意願之研究

CCUR > College of Business > Department of Information Management & Graduate Institute of Information Management > Thesis > Item 987654321/33412

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/33412

Title:	探討小額支付模式運用於行動商務使用意願之研究 The Study of Consumers’ Intention of Micro-Payment in Mobile Commerce
Authors:	張曉元
Contributors:	資訊管理學系碩士在職專班
Keywords:	行動支付計畫行為理論小額支付 mobile payment theory of planned behavior(tpb) micropayment
Date:	2016-06
Issue Date:	2016-08-02 15:15:50 (UTC+8)
Abstract:	有鑑於智慧行動裝置的快速普及，行動上網與行動支付方便性的提升，促使原來網路線上的消費者，以桌上型電腦小額付款的購物模式，逐漸轉變為使用智慧型手持裝置或平板，達到隨時隨地不受時間、空間限制的進行購物，加上行動支付的技術愈趨向於多元化，會以消費者便利為導向，提供更多支付方式的選擇性。2015年初立法院已通過第三方支付專法，這讓台灣許多支付業者，準備在行動支付戰場爭取一席之地。根據資策會統計持行動裝置支付的消費者，其人口比例逐年在增加，全球行動支付交易金額亦持續在成長，以小額行動支付的消費模式，預估是未來行動商務發展的重要一環，潛藏無限商機，因而值得研究，詢問可能影響消費者使用小額行動支付的意願。本研究依據計畫行為理論為基礎，回收289份有效問卷進行統計分析，加入感覺有用、便利性、系統品質、訊息品質、風險、整合力、使用態度、信任與安全性等外在因素，建構出小額行動支付使用意願之模型。 Mobile internet environment has been improved gradually, and therefore many people used smart devices for mobile payment. Mobile payment usage increase pay-ment convenience that consumers can employ their mobile devices to shop anytime and anywhere for micro-payment. Currently many technology of mobile payment can be used, and therefore consumers could choice. In addition,we through a law of third party for payment on 2015. Therefore the study was research what factors influence the consumers' micro-payment intention of useage in mobile commerce. The study was researched about consumers' benefit,convenient,system quality,information quali-ty,risk,integration,attitude,trust and the external factors of security. This study has been builded the consumers’ intention model of micro-payment in mobile commerce and 289 valid questionnaires were considered for statistical analysis.
Appears in Collections:	[Department of Information Management & Graduate Institute of Information Management] Thesis

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