| 摘要: | 科技接受模式（TAM），在國內外的相關研究中，經常被用來解釋或預測個人對新興科技的接受程度與使用之影響因素，並探討外部變項對使用者內部信念、態度與意願的影響，以了解使用者對科技產品的使用意願以及行為。近年來助聽器發展快速，購用者越來越多，可視為使用新科技的代表產品之一；本研究即以助聽器使用者為研究範圍；研究透過健保局、醫學中心與各大廠商的患者或使用者名單，採用隨機抽樣方式，發放問卷進行資料之調查，以探討TAM延伸模型中之變項(知覺易用性、知覺有用性、使用態度)與外部變項(使用經驗與購買習慣)間關係與對購買意願的影響。270個樣本資料分析顯示，結果1：下列變項間具有顯著影響關係：(1)知覺易用性對知覺有用性，(2)知覺有用性對再購意願，(3)知覺有用性對使用態度，(4)使用態度對再購意願，(5)使用經驗對使用態度(6)購買習慣對再購意願購買意願；結果2：使用態度的中介效果：(1)使用態度在知覺有用性對再購意願關係中具有中介效果，(2) 使用態度在使用經驗對再購意願關係中具有中介效果；研究假設均得到支持。本研究之發現與討論、研究學術意涵、實務意涵、研究限制與未來研究建議，本研究最後亦予探討。
Technology Acceptance Model (TAM), the relevant research at home and abroad, and is often used to explain or predict the impact of individual factors on the acceptance of new technology and the use of, and to explore the external variables for users internal beliefs, attitudes and willingness of the impact of science and technology in order to understand the user's intention to use the product as well as behavior. In recent years, the rapid development of hearing aids, purchase and use are more and more use of new technology can be regarded as one of the representative products; In this study, the scope of the study to the hearing aid user; study by National Health Insurance Bureau of patients, medical centers and major manufacturers or user list, using random sampling, the survey questionnaires conducted to explore the TAM extend the model variables (perceived ease of use, perceived usefulness, attitude toward using) and external variables (experience and buying habits) to the relationships and influence on repurchase intention,270 samples of data analysis showed that the results of 1: among these variables have a significant influence relationships: (1) perceived ease of use on perceived usefulness, (2) perceived usefulness of repurchase intention, (3) the use of perceived usefulness attitude, (4) attitudes towards the use of repurchase intention, (5) experience with the use of attitudes (6) buying habits of repurchase intention purchase intention: the result 2: attitude mediation effects: (1) the use of attitude has intermediary effect on perceived usefulness of repurchase intention relationship, (2) attitude experience of repurchase intention relationship has intermediary effect. Discovery and discussion of the research, academic research implications, practical implications, research limitations and future research recommendations, this study finally also be discussed. |
