JE女性上班服飾搭配藍色背景服飾意象之研究

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Title:	JE女性上班服飾搭配藍色背景服飾意象之研究 The Apparel Images of the JE Female-Office Dresses Combined with the Blue Background Colours
Authors:	郭文貴林尚明梁群裕
Contributors:	紡工系
Keywords:	女性上班服飾服飾意象背景色
Date:	2004-03-1
Issue Date:	2010-05-13
Abstract:	本研究以JIN與ELITE（簡稱JE）女性上班服飾為基礎樣本，並進行其服飾意象之探討。由於一般設計師均依自己主觀性之概念設計其產品，而也時常無法獲得多數消費者相對的回應。因此，作者利用色彩心理物理、色彩意象及語意辭等方法進行一系列JE女性上班服飾意象之探討，以期歸納出消費大眾之服飾意象之趨勢，並可作為設計師在設計上之參考。在本研究即對於具藍色背景之JE女性上班服飾意象進行探討。由實驗結果可知深藍色背景給人較正面之意象感覺而淺藍色背景則會帶給人較負面的感覺。另外，亦以深藍備景色給人的感覺是最有價值的，而淺藍次之，中藍最後。 The female-office dresses of JIN and ELITE (say JE) are accumulated. In general, a lot of apparel-designing concepts disagree with the apparel images of consumers respectively due to most designers making the apparels using the consciousness on their own. Therefore, the methods of colour psychophysics and semanstics were used in this study to investigate the apparel images of consumers based on the JE female-office apparels with the background colours of bright, medium and bark blue. The results show that the apparel image is deeply shifted due to the background colour in change.
Relation:	華岡紡織期刊 11卷1期 P.14-22
Appears in Collections:	[Department of Textile Engineering ] Journal of the Hwa Gang Textile

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