隨著生態保育意識抬頭、永續發展的觀念出現後，開始發展出一種有別於傳統大眾旅遊，而是強調小眾、體驗、低破壞的生態旅遊，近年許多愛好運動、健康的人開始以慢行的方式進行旅遊活動，其中自行車旅遊已經成為一股新的休閒風潮。羅東具有豐富的生態與人文環境的優勢，因此台灣千里步道協會選定宜蘭羅東作為全國第一的示範縣市。由於雪山隧道的開通，宜蘭湧入了大量的人潮，逐漸成為大台北的一日生活圈，熱絡的旅遊風氣雖然可以為觀光帶來經濟效益，但由於遊憩人數的增加，會使得自然環境遭受負面的衝擊。
因此本研究希望以生態旅遊的觀點做為參考，瞭解遊客對於千里步道協會之羅東自行車道的四種環境屬性（自然環境、人為設施、經營管理及人文資源）的行前重視程度以及體驗後滿意度的差異情形，藉由問卷調查得知遊客的現況感受，在透過重要－表現程度分析法（Importance-Performance Analysis,簡稱IPA）的內容，以遊客實際體驗後的滿意度成為橫軸，以遊客在環境屬性中所知覺的重要程度為縱軸，將各環境屬性之平均數標示於IPA座標的A、B、C、D四個象限中，進行比較探討，以暸解遊客對目前自行車道期望度與滿意度的差異性，以作為日後千里步道協會對羅東自行車道環境改善之參考依據。
分析結果顯示落在繼續保持的象限有：豐富的生態環境、空氣品質良好、自行車道寬度適宜、車道路鋪面平整、人車共用道明確劃分、安全的管理、生態的保育、環境的清潔、歷史古蹟的保存與地方產業特色多樣化以上十個項目。落在應儘快加強改善的項目有：夜間照明設施、指引標示牌設置位置、設備的維護以上三個項目，千里步道協會應該要立即針對此項限內的人為設施加以改善。
Taiwan has began to develop a kind of stressed that experience and low damage ecotourism different from the traditional mass tourism. In recent years, many like sports and healthy people are begin to travel in a slow way. In particular, the bicycle has become a new trend of leisure. LuoDong have the advantage of rich natural and humanistic environment, and therefore Taiwan Thousands Miles Trails Association selected LuoDong as the first demonstration country. Due to the convenience of the Hsuehshan Tunnel, a lot of people visited the LuoDong, therefore LuoDong has been gradually turned into the “Taipei’s one day living circle”. Although the increasing tourist can bring economic benefits to tourism, due to the large number of tourist ,
it will make a negative impact on the natural environment
The purpose of this study was to understand cyclist and perception to LuoDong Bikeway that was set with 4 environmental attributes. The research analyzed the relationship between visitors importance and their satisfaction of the bikeway setting attributes. Through the questionnaire survey, we knew that the visitors’ perception to the situation, used the Importance-Performance Analysis to analyze the 4 environmental attributes to understand the gaps between visitors importance and satisfaction.
The results has been shown that in Importance-Performance Analysis, there were 10 items located in Quadrant A- Keep Up the Good Work, and 3 items located in Quadrant B – Need improvement quickly. This study provides some suggestions about “Need improvement quickly” to promote visitors’ satisfaction and submits to Thousand Miles Trail Association for consideration.
