In emerging markets purchase intentions of customers tend to be different than that of developed markets. Literature of food products in Mongolia, let alone in emerging markets is very limited. Pickled food products are even rare phenomenon. This research was focused on factors that may influence consumer purchase intention in a Mongolian context. Factors include: extrinsic, intrinsic factors of the products and consumer attitude. Responses were collected through internet survey. Total 111 respondents have submitted their answers. After SPSS input descriptive statistics, correlation, linear regression and test on means have completed. Findings showed that Health Concern is the most important factor for food products purchase. Followed by variables such as Quality, Shop image, Trust and Price. All variable showed to have positive association with purchase intention. Findings also showed that socio-demographic variables are associated with all 3 factors.
