台灣國際觀光旅館飯店績效管理之研究-應用資料包絡分析法

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题名:	台灣國際觀光旅館飯店績效管理之研究-應用資料包絡分析法 The Study of Performance of International Tourist Hotels in Taiwan – Application of Data Envelopment Analysis
作者:	露西亞 Castillo Gaitan, Amanda Lucia
贡献者:	觀光事業學系
关键词:	Hotel performance efficiency DEA
日期:	2015-01-09
上传时间:	2015-02-04 14:33:44 (UTC+8)
摘要:	Tourist flow in the Asia pacific market is improving, according to the prediction of the World Tourism Organization (WTO) the average annual growth rate of tourists from 1995 to 2020 is 6.5% in East Asia which is the second highest growth rate in the world. The Asia – Pacific market is forecasted to grow from 195 millions in 2010 to 397 millions person visits in 2020. Tourist consumption is the main revenue of international tourist hotels (ITHs) and the amount of tourist will often impact the operation of the hotels. When hotels face industrial competition, hotel not only should effectively control costs for profits and growth, but also properly improve operational effectiveness. Because of this it can be understood that to enhance productivity and effectively use resources to achieve maximum efficiency is an important issue for hotel managers. In this paper it will be analyzed the economic performance during the years of 2012 and 2013 of 10 hotels of Taipei in Taiwan.
显示于类别:	[觀光事業學系暨研究所 ] 博碩士論文

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