The results showed that the original readers of the print magazine reading process is a low involvement, but the Amateur Street Snap could be upgrade reader's willingness to accept a message for the magazine. Under the involvement of changing the minds of the reader to exclude advertising messages of the original concerns, and are willing to immerse in the context provided by the print magazine, the site is suspended due to the generation of readers to doubt the advertising messages are generated. Finally, look forward to the research results can provide recommendations on the future of product placement in the print media.
