| 摘要: | 低碳旅遊在世界氣候變遷日益嚴重之時，對環境保育有其重要貢獻，但有關遊客其低碳旅遊傾向對其旅遊決策之關係並不清楚。本研究以到陽明山國家公園遊憩者為研究對象，探討不同的低碳旅遊傾向程度對遊憩者人格特質和旅遊決策(交通工具與旅遊型態)影響之關係。研究結果顯示：一、到陽明山國家公園從事旅遊活動的遊客，其低碳旅遊傾向可區分為深度低碳旅遊型、淺度型低碳旅遊、大眾旅遊型三種類型。二、不同低碳旅遊傾向遊客其人格特質有差異。三、不同低碳旅遊傾向遊客其旅遊決策有差異。四、不同人格特質遊客其旅遊決策有差異。對旅行業者及政府機關的建議，以深度低碳與淺度低碳旅遊傾向之旅客，可推出有環保訴求的活動、商品及套裝行程，來吸引這群保育愛好者。
Upon the dispersion of worldwide weather change, Low-carbon tourism had increasingly contributed to conservation. However, the relationship between trait tendency of low-carbon tourism and travel decision making remained unclear. This research, which samples the Yangmingshan National Park's tourists, investigates the relationship among tourists' trait tendency of low-carbon tourism, personality traits, and travel decision making. The result had shown that, first, the trait tendency of low-carbon tourism, can be distinguished into three types: high-intensity low-carbon tourists, low-intensity low-carbon tourists, and general tourists, secondly, there are significantly difference in the personality traits among three categories of trait tendency of low-carbon tourism, thirdly, there are significantly difference in the travel decision making among three categories of trait tendency of low-carbon tourism, lastly, there are significantly difference in the travel decision making among varied personality traits. Advises had been given to government and travel agencies. Conservation-concerned travel activities, merchandises and package tours can be designed to attract high-intensity low-carbon tourists and low-intensity low-carbon tourists. |
