The number of tourists is growing from time to time which make changes in tourism world trends. Short-haul travel became important requirement and need from passengers, and the best solution is the presence of a low-cost carrier (LCC) as a primary choice. Currently, low-cost operators implement new marketing models with the aim of saving costs and getting the highest performance and results. Therefore, the most effective network in the current era of globalization is Facebook Fan page. It is free and provide the use of queries as well as the searching function which afford potential passengers to get information more easily and trustworthy.This research used experimental method to determine the post-test survey, and also use live quasi-experimental method, without the laboratory experiment. It made a simulation fan page, and furnish questionnaire respondents to click, read and acknowledge in the Facebook fan page. The respondents are freshmen in college, who are actively use Facebook fan page in their daily life as core of investigation of pre-test questionnaire and formal questionnaire. Otherwise, advertising effectiveness through internet is able to allow passengers to select their own travel destinations, on the other hand, it will increase the attractiveness passenger of low-cost carrier (LCC). Meanwhile, LCC industry will continue to plan advertising strategies and methods that differ the times, in which the results of present study will comfort the behavior of the current market and can assist in implementing of vision and mission of LCC industry in the future.
