| 摘要: | 本研究的目的在探求家庭傳播型態、老師傳播型態、同儕傳播型態與大學生網路使用動機之間的影響性及關聯性。由於在時間、財力及人力上的限制，僅以台北縣、市大學生為抽樣對象母體。
本研究採行分層抽樣（Stratified Sampling）及「調查研究法（Survey research）」中的問卷調查法。所用到的統計方法包括：描述統計、獨立樣本T檢定（T-test）、獨立樣本單因子變異數分析（one-way ANOVA）與皮爾遜積差相關法（Pearson Product-Moment Corrolation）。
本研究結果發現，大學生的概化他人重要性依序為：父母、同儕、老師。在家庭及老師傳播型態方面，以一致型最多、多元型為其次、保護型為第三、放任型為最少。就同儕及概化他人傳播型態而言依序為：一致型、放任型、保護型、多元型。顯示出「概化他人傳播型態」的四種類型排序，與「同儕傳播型態」是相同的，建議未來若要研究大學生這個族群的傳播型態，應以「同儕傳播型態」為重要的考慮變項。
在「同儕傳播型態」中，本研究發現大學生網路使用的「資訊動機」、「經濟動機」、「自我肯定動機」與「概念取向」有正相關；大學生網路使用的「社交動機」、「消遣娛樂動機」、「匿名性動機」與「社會取向」有正相關。但本研究也同時發現，在「同儕傳播型態」中，大學生網路使用的「社交動機」、「消遣娛樂動機」、「匿名性動機」與「概念取向」也有正相關；易言之，「概念取向」的大學生在六種網路使用動機均呈現正相關，為本研究的新發現。
另外，本研究也顯示大學生的父母偏向於高社經地位者。父母教育程度及月收入越高，越傾向於「概念取向」的傳播型態。父母教育程度的不同的確影響大學生「資訊動機」；母親教育程度的不同也影響了大學生的「經濟動機」及「社交動機」。而父母月收入的不同的確影響大學生「資訊及經濟使用動機」。
最後，就性別而言，男生在「社會取向」的家庭、老師、同儕及概化他人傳播型態上高於女生；女生則在「概念取向」的同儕及概化他人傳播型態上高於男生。而男女性別的不同在「資訊動機」上具有顯著的差異；女性比男性顯著。年級高低則在「經濟動機」上具有顯著的差異，高年級（三、四年級）比低年級（一、二年級）顯著。
This thesis aims at the influences and correlations between Generalized-Others Communication Pattern (Family C.P., Teacher C.P. and Peer C.P.) and Internet using motivation of college students. Owing to the limitation of time, money, and manpower, we just sample the college students in Taipei.
The survey uses Stratified Sampling and Questionnaire of Survey research. The statistical methods applied in this study for data analysis include descriptive statistics, T-test, one-way ANOVA and Pearson Product-Moment Correlation.
The study finds the order of college students’ generalized-others is parents, peers, and teachers. The order of Family Communication Pattern (FCP) and Teacher Communication Pattern (TCP) is consensual, pluralistic, protective, laissez-faire Family and Teacher. The order of Peer Communication Pattern (PCP) and Generalized-Others Communication Pattern (GCP) is consensual, laissez-faire, protective, pluralistic Peer and Generalized-Others. The result shows the order of four types of GCP is the same as that of GCP. We suggest future researchers can view PCP as an important variable once studying the college student.
The research shows in PCP information motivation, economic motivation, self-confirmation, and conceptual orientation have positive correlation; social motivation, pleasure and entertainment motivation, anonymous motivation and social orientation have positive correlation. However, the study also shows social motivation, pleasure and entertainment motivation, anonymous motivation and concept orientation have positive correlation. In other words, concept orientation and six kinds of motivation have positive correlation.
Moreover, parents of college students are partial to high socioeconomic status. Students of high concept-oriented families have high level of education and monthly income. Different levels of education of parents affect the information motivation of college students; different levels of education of mothers affect the economic motivation and social motivation of college students. Different levels of monthly income affect the information and economic motivation of college students.
Last, males in socio-oriented FCP, TCP, PCP and GCP are higher than female in that; however, females in concept-oriented PCP and GCP are higher than male. Genders make significant differences on the information motivation, female is higher than male. Grades also make significant differences on the economic motivation, juniors and seniors are higher than freshmen and sophomores. |
