文化大學機構典藏 CCUR:Item 987654321/26663
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 46833/50693 (92%)
造访人次 : 11847913      在线人数 : 478
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    主页 ‧ 登入 ‧ 上传 ‧ 说明 ‧ 关于CCUR ‧ 管理 到手机版


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/26663


    题名: Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
    作者: Chen, YC (Chen, Yen-Chun)
    Li, PC (Li, Po-Chien)
    Arnold, TJ (Arnold, Todd J.)
    贡献者: Coll Business, Dept Int Business Adm
    关键词: Collaborative communication
    Market-linking capability
    Marketing capability
    Relational performance
    日期: 2013-11
    上传时间: 2014-02-24 10:34:04 (UTC+8)
    摘要: Research in marketing suggests that collaborative communication is important for firms to sustain competitive advantage, especially in industrial markets. This study integrates relational and resource-based views to articulate how collaborative communication influences different relational performance metrics. Based on a survey of 167 marketing executives in Taiwan's electronics industry, empirical findings indicate that market-relating capabilities (i.e., market-linking and marketing capabilities) completely mediate the collaborative communication-financial performance relationship, while market-relating capabilities partially mediate the collaborative communication-customer-focused performance relationship. In addition, collaborative communication directly influences customer cooperation performance instead of indirectly affecting it through the development of market-relating capabilities. The results of this study provide new insights into the role of collaborative communication as well as important theoretical and managerial implications. (c) 2013 Elsevier Inc. All rights reserved.
    關聯: INDUSTRIAL MARKETING MANAGEMENT Volume: 42 Issue: 8 Pages: 1181-1191
    显示于类别:[企業管理學系暨國際企業管理研究所] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML411检视/开启


    检视Licence

    在CCUR中所有的数据项都受到原著作权保护.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈