印尼酒店企業社會責任計劃之選擇

CCUR > College of Business > Department of Tourism & Graduate Institute of Tourism Industry > Thesis > Item 987654321/26504

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/26504

Title:	印尼酒店企業社會責任計劃之選擇 Corporate Social Responsibility Program Selection in the Hotel Business - A Case Study of East Java Province, Indonesia
Authors:	古蒂雅 Kiptiya, Ayu Agustina
Contributors:	觀光事業學系
Keywords:	Corporate Social Responsibility (CSR) DEMATEL ANP Mandatory Hotel
Date:	2014
Issue Date:	2014-01-09 15:55:12 (UTC+8)
Abstract:	Although corporate social responsibility (CSR) program selection have been studied extensively through diverse criteria, yet there is still few studies examine the mandatory CSR law as one of criteria that need to be considered in CSR program selection. This study presents an integrated approach and scientific techniques for CSR programs selection for hotel industries in East Java province in Indonesia. This study contributes the real explanation about CSR as well as brought a real case about CSR program selection by considering mandatory CSR law as one of criteria. Decision Making and Trial Evaluation (DEMATEL) and Analytical Network Process (ANP) were used to examine the causal relations among criteria and pairwise comparison between criteria and alternative programs. The result indicate that organization image and human resource management performance are the most two important criteria in leading the hotel industry in East Java to fulfill its CSR goals yet mandatory CSR law (law abiding) criterion seems not give any significant influence. The findings also found out that the top three CSR programs based on experts’ opinion are: (1) employee training, (2) local community empowerment and (3) local tourism development. It can be indicated from the results that the best CSR programs based on experts’ choice are heavily focused on social and economic than the other fields.
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] Thesis

Files in This Item:

File	Description	Size	Format
102PCCU0571007-001.pdf		1332Kb	Adobe PDF	882	View/Open

View Licence

Loading...