科技應用與服務創新的蓬勃發展，對傳統圖書出版產業造成許多面向的衝擊；其中，電子書及數位內容的發展，不但縮短了產品生命週期，亦對整個價值體系及消費者閱讀與購買習性產生根本性的影響。因此，如何尋求加值與創新的機會，從而提高營收與獲利能力，便成為重要議題；尤其是對於被視為附加價值不高的物流配送業者而言，如何有效解決實體物流與存貨管理的挑戰，更成為關鍵課題。
爰此，本研究從圖書出版的物流配送業者觀點出發，希望透過瞭解整體圖書出版業的脈絡、掌握領導業者的需求，及實際開發系統與進行導入成效分析等方式，提出透過資訊系統與應用導入，提出提昇臺灣圖書出版業整體成效與強化物流業者策略價值的具體作法與策略建議。透過將本研究所開發之圖書出版行動物流系統雛型，針對在臺具領導性的圖書雜誌物流配送服務業者之北區營業單位進行為期六個月的導入測試，輔以事後成效數據蒐集與訪談，結果發現，該系統的導入確實可同時改善物流業者與經銷商的服務效率與效能，尤其在無紙化、即時性、便利性與行動辦公室之模擬等面向，具體驗證本研究所提解決方案的可行性。最後，本研究依據實作經驗與導入成效，對研究個案業者，及華文圖書產業的雜誌業者與圖書出版業者提出建議。
The widespread of new technology applications and service innovation have driven the paradigm shift of the publishing industry. In particular, the mature of e-books and digital contents, two typical innovative technologies, has not only shorten the product life cycle of contents, but also made the whole ecosystem and consumer behaviors of the industry changed dramatically. How to improve profitability, therefore, becomes a vital issue for the publishing industry in Taiwan.
To resolve this challenge, this thesis adopts the action research approach, with its focus from the third party logistics service provider perspective. A prototype of mobile logistic information system is developed, based on interviews with managers of both distribution service firms and that in retailing stores. A six-month-long pilot in 30+ retailing stores is applied in 2012. The results show a significant performance improvement for both logistics service providers and retailing stores, based on the KPIs set by this study. Practical implications for the case company, content providers and publishers, are proposed in the end of this study.
