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    請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/26024


    題名: 行銷人員對主管-部屬交換關係與工作績效之干擾效果
    The Moderating Effect of Marketer Trait on the Relationship between Leader-Member Exchange and Job Performance
    作者: 許欽翔
    Hsu, Chin-Hsiang
    貢獻者: 國際貿易學系
    關鍵詞: 主管與部屬交換關係
    工作績效
    行銷人員
    leader-member exchange
    job performance
    marketer
    日期: 2013-06
    上傳時間: 2013-11-07 14:26:06 (UTC+8)
    摘要: 現在的企業,為了在競爭環境中保有一定的競爭力,員工的工作績效好壞是一個非常重要的環節。所以如何提升工作績效是整個企業所要重視的目標。然而影響工作績效的因素不勝枚舉,本研究欲探討主管與部屬交換關係是否會對員工之工作績效造成影響。本研究以各產業的員工為研究對象,透過發放問卷方式收集資料,共發放出330份問卷,總回收問卷裡有296份為有效問卷,然後再以層級迴歸分析方式加以驗證本研究之假說。另外,本研究欲知主管與部屬交換關係會不會受到行銷人員這個需要大量創意及創新的職務進而干擾到工作績效的好壞,也就是行銷人員對主管與部屬交換關係與工作績效之關係是否具有干擾效果。研究結果發現主管與部屬交換關係品質越好時,員工之工作績效會越好。而干擾效果方面,研究結果發現行銷人員具有干擾主管與部屬交換關係對工作績效之影響效果。本研究在最後一章針對實證結果提出研究限制、實務建議及未來研究之建議,以供後續研究者參考。
    For most organizations, to enhance employee’s job performance is extremely es-sential. Because the employee’s job performance is important to maintaine the competi-tiveness of enterprises. Therefore, the enterprise now more and more require the job performance, so how to enhance employee’s job performance is a very important goal of the enterprise. Many factors could affect job performance. In this study, leader-member exchange as independent variables to discuss the relationship between leader-member exchange and job performance. The subject of this study is the employees of any industry, and data were obtained by means of questionnaires. A total of 330 questionnaires were sent out and the valid questionnaires were 296. Then a hierarchical regression analysis was taken to verified hypothesis of this study. In addition this study also want to know whether the marketer have a moderating effect on that relationship.
    Empirical data show that leader-member exchange is positively associated with job performance. And this empirical data also find the moderating effect of marketer was supported. Practical suggestions, limitations and future of the study are also provided to follow-up studies.
    顯示於類別:[國際貿易學系所] 博碩士論文

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