| 摘要: | 國民出國旅遊人次屢創新高，而選擇個別自助旅遊者比例逐年上升，過去的旅遊者在蒐集旅遊資訊時，僅能透過幾個較固定的管道來取得所需旅遊資訊內容，在智慧型手機問世後，透過行動通訊設備與無線傳輸技術的結合，將能使人們在任何時間、任何地點、任意方式都能進行各種旅遊資訊搜尋行為。
本研究透過科技接受模式建立研究模型，探討海外自助旅遊者對於智慧型手機旅遊應用程式之知覺有用性、知覺易用性、使用態度、行為意圖，與資訊搜尋行為所產生的關係。研究透過問卷發放結果發現：一、海外自助旅遊者認為若智慧型手機上提供之旅遊應用程式是有用處的，就會有正向態度去使用；二、海外自助旅遊者認為即使智慧型手機上提供之旅遊應用程式是容易使用的，但會影響其正向態度去使用的程度較小；三、海外自助旅遊者認為若是對於旅遊應用程式具有正向使用態度的話，也會產生正向行為意圖去使用；四、海外自助旅遊者認為對於旅遊應用程式具有正向行為意圖的話，也會去使用並進行旅遊資訊搜尋。
Outbound tourists create new high repeatedly in Taiwan, and the independent travelers proportion rising year by year, past tourists searched travel information through a few fixed pipeline, after the advent of smart phone, through a combination of mobile devices and wireless transmission technology will enable tourists searching travel information at any time, any place, and any way.
This study establish by technology acceptance model to discusses the relationship of overseas independent travelers using smart phone travel application by perceived usefulness, perceived ease of use, attitude, behavioral intentions, and information search behavior. This study found that results from questionnaires: First, overseas independent travelers perceive if smart phone travel application is useful, it will have a positive attitude to using; Second, overseas independent travelers perceive if smart phone travel application is ease of use, it will affect its positive attitude to a lesser extent; Third, overseas independent travelers has positive attitude for smart phone travel application, it will produce positive behavioral intention to use; Fourth, overseas independent travelers has positive behavioral intentions to use smart phone travel application, it will produce positive travel information search behavior. |
