每逢假日文創園區總是充滿了大批的遊客觀賞藝文活動。但有關藝文活動參與者其休閒動機、涉入與休閒效益之關係並不清楚。本研究主要目的為探討文創園區觀賞藝文活動的遊客之休閒動機、休閒涉入與休閒效益間之關係。採用立意抽樣進行問卷資料收集。研究對象為松山文創園區觀賞藝文活動之遊客，共發550份問卷，有效問卷531份，以皮爾森相關分析、t檢定、單因子變異數分析等統計分析方法進行資料分析。結果顯示休閒動機、休閒心理涉入與休閒效益三者間具有高度正相關；而休閒行為涉入則與休閒動機與休閒效益有低度正相關。參與文化創意園區的遊客之休閒動機，以「創新學習」構面最高；在教育、職業、月收入與交通工具等不同背景上有顯著差異。參與文化創意園區的遊客之休閒心理涉入以「情緒涉入」構面最高；在年齡、子女年齡、教育、職業、月收入、居住地與交通工具等不同背景上有顯著差異。參與文化創意園區的遊客之休閒效益以「舒解壓力」構面最高；在居住地、同伴及交通工具等不同背景上有顯著差異。
The purpose of this study was to investigate the relationship among participants’ leisure motivation, leisure involvement and leisure benefits in the Cultural and Creative Park. Data were collected by employing purposive sampling questionnaires onto the visitors of Songshan Cultural and Creative Park. 550 questionnaires were distributed to visitors in Songshan Cultural and Creative Park；531 of them valid. The data were analyzed with descriptive statistics, Pearson’s correlation analysis, t-test and One-way ANOVA. The results were concluded as followed, (1) Leisure motivation, leisure psychological involvement and leisure benefits were closely and positively correlated. Leisure motivation, leisure psychological involvement and leisure benefits were positively but less closely correlated. (2) The most influenced factor to the leisure motivation was creative leaning. There were significant differences in leisure motivation among the variables : education, occupation, average income and transportation. (3) The most influenced factor to the leisure psychological involvement was mood involvement. There were significant differences in leisure psychological involvement among the variables : age, age of children, education, occupation, average income, residence and transportation. (4) The most influenced factor to the leisure benefits was re-lease stress; There were significant differences in leisure benefits among the variables : residence, companion and transportation.
