從評鑑委員之觀點探討「好客民宿認證」之評估模式

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Title:	從評鑑委員之觀點探討「好客民宿認證」之評估模式 Evaluation of “Taiwan Host- B&B Accreditation” - Assessment Committee’s Perspective
Authors:	石繕瑄
Contributors:	觀光休閒事業管理研究所碩士在職專班
Keywords:	好客民宿 Taiwan Host- B&B 認證 Accreditation 決策試驗與實驗評估模式 Decision Making and Trial Evaluation Laboratory (DEMATEL) 網絡關係圖 Network Relation Map (NRM)
Date:	2013
Issue Date:	2013-03-21 15:22:01 (UTC+8)
Abstract:	國內鮮少研究探討影響好客民宿評鑑委員之重要因素，故本研究以評鑑委員為對象，調查其進行好客民宿認證評鑑時之主要考量因素，進而提出影響關係模式。首先以修正式德爾菲法，蒐集專家意見，繼以多準則決策 (Multiple Criteria Decision Making, MCDM)理論建構量化之層級評估體系，再以決策試驗與實驗評估法(Decision Making and Trial Evaluation Laboratory, DEMATEL)進行分析，最後提出評估構面及準則間相互影響之網絡關係圖(Network Relation Map, NRM)，歸納出影響評鑑委員主次要因素之影響模式。以構面影響力而言，由大至小依次為「建築環境」、「客房設施」、「安全維護」、「服務品質」，可代表影響評鑑委員因素之順序；而各構面之準則亦有影響力之大小順序，形成執行之優先順序。研究結果可為評鑑委員、民宿業者、政府相關單位及後續研究之參酌。 Few literature deals with Taiwan Host- B&B accreditation from the perspective of the evaluators. Thus, the present study is initiated to propose the influential model of Taiwan Host- B&B accreditation of evaluators. First, the main factors that influence Taiwan Host- B&B accreditation are constructed via Modified Delphi Method and converted into multi-criteria decision making (MCDM) evaluation system. Subsequently, a survey was carried out to investigate the expert evaluators and collect their opinions which are then examined using decision making and trial evaluation laboratory (DEMATEL). The result, network relation map (NRM), shows that the Taiwan Host- B&B accreditation of evaluators including four dimensions and 12 criteria with inter-influential relationship networked by various influential values from high to low. Therefore, the influential order of dimensions can be sequenced as “building environment”, “room facilities”, “security maintenance” and “service quality”. The same rule can also be applied to the individual dimension and the influential sequence can be ordered among the criteria as well. Overall, the research result demonstrates an influential sequence model of Taiwan Host- B&B accreditation of evaluators and can be useful reference for the sector and related authorities.
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] Thesis

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