Feng Shui Principles in Residential Housing Selection

文化大學機構典藏 CCUR > 商學院 > 企業管理學系暨國際企業管理研究所 > 期刊論文 > Item 987654321/24216

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/24216

题名:	Feng Shui Principles in Residential Housing Selection
作者:	Wu, WY (Wu, Wann-Yih) Yau, OHM (Yau, Oliver H.M.) Lu, HY (Lu, Hsiao-Yun)
贡献者:	國企系
关键词:	REASONED ACTION RISK ATTITUDES PERCEIVED RISK SATISFACTION BEHAVIOR CONSUMPTION INTENTIONS MODEL STRATEGIES CORPORATE
日期:	2012-07
上传时间:	2013-02-20 13:51:04 (UTC+8)
摘要:	Feng Shui principles have a significant impact on consumers housing selection in Chinese societies. However, the importance of such beliefs in consumer's decision-making processes has not been investigated in previous studies. Thus, an analytic hierarchy process was adopted to identify the importance of Feng Shui principles in the selection of residential properties. Furthermore, based on the theoretical foundations of the theory of reasoned action (TRA) and perceived risks, two empirical studies were conducted to verify how consumers use Feng Shui principles to influence their beliefs, attitudes, and purchasing decisions. The results indicate that consumers tend to place more emphasis on housing with good accessibility, no harmful objects, positive directional aspects, and harmony between Feng Shui and humans. The results further confirm that the TRA model is applicable when utilizing Feng Shui principles as stimuli to elicit consumer behaviors. Individuals who perceive higher risks related to violations of Feng Shui principles tend to more seriously consider the impact of such principles on their beliefs, attitudes, and purchasing behaviors with regard to residential properties. (c) 2012 Wiley Periodicals, Inc.
關聯:	PSYCHOLOGY & MARKETING 卷: 29 期: 7 特刊: SI 頁數: 502-518
显示于类别:	[企業管理學系暨國際企業管理研究所] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	437	检视/开启

检视Licence

在CCUR中所有的数据项都受到原著作权保护.

数据加载中.....