The purpose of this study is to examine the relationship between job characteristics and employee creativity among different job types in travel agencies. This study collected data from 289 employees of 63 consolidated travel agencies headquartered in Taipei. The sample included tour managers, route controllers, operators and salespersons. Results indicate that both job characteristics and employee creativity differ with the four job types. Also, different job types moderate the effect of job characteristics' five dimensions on employee creativity. Implications of these findings for stimulating employee creativity as well as future research directions are also provided. Copyright (C) 2010 John Wiley & Sons, Ltd.
關聯:
INTERNATIONAL JOURNAL OF TOURISM RESEARCH 卷: 13 期: 2 頁數: 191-204
