| 摘要: | 鑒於尚無研究探討國內不動產估價師評估旅館價值時影響估價之因素，故本研究以質量並濟之研究設計探索此議題，進而提出影響模式。首先以文獻探討與改良式德爾菲法(Delphi Method)建立影響國內不動產估價師評估旅館價值時主要元素，接著以決策試驗與實驗評估法(Decision Making and Trial Evaluation Labor-atory, DEMATEL)提出評估構面及準則間相互影響之網絡關係圖（Network Relation Map, NRM），接著歸納出影響旅館估價評估構面，由大至小依次為「收益法(折現現金流量法)」、「成本法」、「估價前提」、「市場分析調查」，以及各構面準則之影響力優先順序。研究結果證實德爾菲法與DEMATEL結合之優越性，可提出切合實務、事半功倍之評估模式，為相關業者及評估旅館價值之不動產估價師、飯店開發業者或投資者及後續研究之參考。
Few studies have discussed the factors affecting hotel appraisal or proposed strate-gies to help improve hotel evaluation efficiency. The purpose of this study is to address this problem, using Modified Delphi Method to develop the initial questionnaire and DEMATEL (decision-making trial and evaluation laboratory) to construct multi-criteria hotel appraisal system and finally present network relationship map (NRM) between the factors. According to opinions of the expert-appraisers, there are 4 dimensions and 12 criteria are included as the dominated factors for hotel appraisal. The NRM further illu-strates the influential relationships which determine the priority order in the hotel ap-praisal process. The dimension of “Income Capitalization Approach (discount cash flow approach)” emerges as the first priority to be considered and followed by “Cost Ap-proach”, “Appraisal premise” and “Market survey & analysis”. The same rule can be applied to the criteria in each dimension. For instance, in “Income Capitalization Ap-proach (discount cash flow approach)”, the influential order is “Total income”, “Total cost” and “Discount cash rate”, implying the appraisal consideration priority. In “Cost approach”, the priority pattern is “Maintenance”, “Building cost” and “Land cost”; in “Appraisal premise”, the order is “Client data”, “Appraisal purpose” and “Appraisal conditions”; and in “Market survey & analysis’’ the order is “Property condition”, “Supply & demand analysis” and “Neighborhood & location”. In general, this research successfully demonstrated the advantages of the novel combination of Modified Delphi Method and DEMATEL and present useful strategies for effective hotel evaluation patterns. The result thus can be useful reference for both the academic and practical fields, and especially valuable for those professionals, such as real estate appraisers, hotel developers and investors. |
