The main objective of this research is, for the purpose of customization, to develop a dynamic linking mechanism that helps connect certain websites with their potential users’ behavior in anticipation of it being widely used in various websites to provide web users with a more convenient and user-friendly environment. There different types of user modes are explored by making use of certain websites and their log data and a mixed prediction modal is subsequently designed and installed on these sites for use.
In our research, this mechanism is set up on a web site for which the items searched by users will be analyzed and sent back as feedback in order for an adjustment of this mechanism to best meet users’ needs. According to the websites data log and the statistical analysis of the mechanism such as the utility rate, items clicked after its establishment, the accuracy of this prediction modal could reach as high as ninety percent. Furthermore, the efficiency of web browsing and browsing rate have both had a significant progress thanks to this mechanism.
