This study is an exploration of the relationship between product selling on TV shopping channel and the consumption pattern of consumers. The connection is detected by indirect references and logical inferences.
The research is done by analyzing a TV shopping operator’s transaction records during January to June in 2004, which is a data of 646,033 records, and to generalize the behavior pattern of consumers through statistical methods and data mining skills.
It is found in the study that a specific consumer shops at specific time, and the frequency of transaction is not always directly proportional to the profit. The result is valuable for TV shopping industry to consult while programming a commodity introduction or scheduling a product promotion.
