Emotional quotient in the process of the financial services industry, financial specialists point of view, Further explore the relationship between customer positive emotions and customer value, Into together to provide the financial services industry, a broader meaning and reference guidelines, and contribute to its sustainable management strategies, can a major step forward.
This research on the use of anonymous questionnaires, to contact customers with the financial services industry, Financial Consultant for the questionnaire sample, we collect 231 recovery was 77%. The results showed that: one, the emotional quotient of positive impact of customer value. Emotional intelligence will positively influence the customer positive emotions. 3, the customer positive emotions will positively influence the customer value. 4, the path analysis results showed that emotional intelligence through the intermediary of a positive customer value and positive impact on customer value.
The discussion of this study found that, in theory and practical implications, and recommendations for future research and research directions.
