The consciousness of each enterprise fierce competition and
customer upsurges at present under, the public praise dissemination
purchase the influence and importance that behavior and speech
have equal importance on the enterprise management and the
customer, not only is an enterprise in the competitive advantage
resource on the management, also a customer the importance before
consumption basis. Whether the good establishment of this research
main study public relations will influence a public praise to spread
will.
This research with car consumer or want a latent
consumer who purchase the car for object, adopt to make a
convenience of a sampling by structure type
questionnaire .Altogether sending out is 250, the effective
questionnaire is 200, and the answer leads to 80%.Suggest as a result
according to the research, public relations and public praise will
influence present notable is relating to, hypothesis according to this
research. According to research result, put forth the meaning of the
marketing and the suggestion of the follow-up research.
