In recent years, with the ever evolving and developing memory industry, DRAM memory industry had experienced an all time low. However, thru the rapid merge and growth of personal computing/consumer electronic products have brought up a fast growing Flash memory industry with exponential demand with new products and their applications.
Thru the variety of NAND Flash products and applications, with continuous memory capacity growth that drives the market rapidly, prior marketing strategy analy-sis based on the success of DRAM industry can no longer satisfy the need of current Flash industry.
Therefore, this research will study the key elements of how to drive a successful industry thru existing marketing study documents and reports by prior researchers, along with interviewing of industry specialists and AHP layer analysis results. By combining all these results, we will then reorganize and summarize the key compo-nents and elements which effects the developing and the growing of Flash memory in-dustry.
This research has, thru our study, discover that, the top 5 key structures of driv-ing a successful Flash memory industry are: Product Sales Marketing、Research and Development、Accounting and Corporate Management、Industry、Organization Management; and the top ten key success factors are:
1. Development and Technology patent of IC fabrication process
2. Ability of technological integration
3. Ability of In-House design that can satisfy customer's requirement
4. Distribution and application of Patent rights
5. Market situational awareness and industry trend
6. Global or regional marketing demand
7. Sales/Marketing channel for expansion of market share
8. Market development
9. Sales/Marketing brainstorming and New Product creativity
10. Healthy and sound financial structure
We have concluded this report with the above results as a reference for educa-tional research, industry study and all related purposes.
